Circular from the Istanbul Governorship on ‘hanutism’: Loud voices, insistence and offerings are prohibited.

Hanutism refers to the aggressive or manipulative practice of pushing tourists into certain shops, restaurants, or services — usually in exchange for a commission or kickback from the business owner.

Hagia Sophia Experience by Illusthrone

The Istanbul Governor’s Office has issued a circular on hanutism. The circular mandates that businesses in tourist areas be required to have audio and video recording cameras visible from the outside.

Istanbul has imposed restrictions on hanutism, a practice of receiving commission by directing tourists or groups of tourists to a specific business. The Istanbul Governor’s Office issued a circular that will impose serious penalties on behavior that disrupts customer peace.

Camera Requirement in Tourist Areas


According to the new circular, all businesses operating in tourist areas will now be required to have cameras positioned to overlook the exterior and capable of recording audio and video. This practice is intended to deter customer harassment and forced referrals.

The Governor’s Office defined ‘hanutism’ as “the manipulation, harassment, or commercial pressure placed on customers against their will.” It also emphasized that such actions damage Istanbul’s tourism image and the general reputation of local businesses.

There are limits to saying “Welcome”.


One of the most striking provisions of the circular is the new rule regulating the distance between business owners and employees and customers. According to this rule, employees in front of the business can greet customers from a distance of no more than 50 centimeters. Offering refreshments, promoting products, and physical contact are prohibited if this distance is exceeded.

Additionally, speaking loudly, insisting on inviting customers into the business, and behaving in a manner that obstructs pedestrians’ passage are also prohibited.

Inspections will be conducted using drones and body cameras.


The governor’s office stated that municipalities and police departments will conduct vigilant inspections within their respective areas of responsibility to prevent such acts. The use of drones and body cameras during inspections has also been made mandatory.

Among the circular’s key provisions were ensuring compliance with professional ethics principles in workplaces, informing relevant chambers of commerce, and strengthening cooperation.

Penalties for businesses violating the rules will be gradually increased, ranging from three-day, five-day, and even ten-day bans.

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