From Heineken to Belvedere, brands are paying big bucks to be associated with James Bond.

Everyone knows that international spy James Bond likes his martinis shaken, not stirred. But Heineken would like you to know he also enjoys an occasional brewski—and the brand is willing to pay a premium for it.

Luxury brands are happily coughing up millions to be featured in the next installment of the James Bond series, the 25th film in the long-running franchise. The French champagne Maison Bollinger reportedly paid a whopping $12.8 million to renew its deal to be the bubbly Bond sips when he’s not killing assassins, wooing voluptuous double agents or saving the world.

Meanwhile, Heineken paid $36 million to be featured in Skyfall. Belvedere, not to be outdone, paid to be Bond’s martini ingredient of choice, and even sold limited-edition 007 bottles for the occasion. No figures have been released on that deal, but Belvedere president Charles Gibb told, it was “the largest global partnership we have done to date.”

Other brands that have struck deals in hopes of becoming synonymous with Bond’s suave demeanor and effortlessly stylish life include Omega and Aston Martin. Altogether, a staggering $96.7 million in deals is estimated to have been brokered for the next installment of the film franchise (which has just confirmed that Daniel Craig will be returning as the eponymous 007).

Of course, this is no new phenomenon. Since the earliest films, Bond has attracted a roster of luxury brands, going from Brioni suits to Tom Ford ensembles or swapping out his Rolex for an Omega.

In fact, Bond is even going green. For the next film, the agent’s famed Aston Martin will be all electric. And while sustainability and eco-conscious design is certainly top of mind these days, the car won’t sacrifice great design for a smaller carbon footprint—the new model will set you back a cool $250,000.

Boutique cruise line, Azamara Club Cruises, has announced its complete list of 2021 and winter/spring 2022 itineraries.

Committed to its Destination Immersion programming, guests can expect more than 140 overnight stays around the world and deepen their discovery of Eastern Europe with expanded itineraries to the Black Sea and Turkey, including overnights in Istanbul and a chance to explore hidden gems including Antalya and Sinop.

Azamara will spend three overnights in Istanbul, and guests will be able to have one day or half day city tours by Illusthrone besides luxury chauffeured service, city transfers, guidance, shopping assistance and security services.

Highlights include a trip to the ancient Hippodrome; St. Sophia Museum, which originated as a church in 360 AD under Constantine; and Topkapi Palace, a great walled complex hugging the shores of the Bosphorus and Golden Horn and also the residence of the Ottoman Sultans.

Additionally, Azamara will be returning to two of Turkey’s hidden gems, Antalya and Sinop. Nestled on the coast of the Mediterranean, guests going ashore in Antalya will discover the world-famous Greco-Roman amphitheater, Aspendos, one of the world’s most well-preserved theaters, with seating for 15,000 people, which is still being used today.

Kusadasi is another stop at Azamara Club Cruises’ East Europe, Aegean routes. Ephesus and House of Virgin Mary are the unique attractions of the destination.

Illusthrone’s tailor-made hospitality services will make Azamara guests’ journey unforgettable during the visits to Kusadasi and Antalya. The guests will be privileged by exploring Ephesus, House of Virgin Mary and Aspendos with professional team of Illusthrone.

The compact luxury crossover features a new suspension, loads of driver-assist features and a plug-in hybrid option. It will become the brand’s first model produced in China. Ladies and gentlemen; The MKC’s successor, 2020 Lincoln Corsair.

As China requires foreign automakers to partner with a local firm run at least in part by the government, Ford’s plants in China are operated as a joint venture with local automaker Changan.

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At New York International Auto Show 2019, Mercedes-Benz presented the new Mercedes-Benz GLS. Mercedes-Benz introduced its new SUV as; “The new GLS proudly bears the S in its name. It combines the authority of an SUV with the inner values of an S-Class. Climb aboard and experience sheer size thanks to tangible comfort and exemplary safety. The new GLS proudly bears the S in its name. It combines the authority of an SUV with the inner values of an S-Class. Climb aboard and experience sheer size thanks to tangible comfort and exemplary safety.”

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