Amazon has overtaken Google and Apple to become the world’s most valuable brand at $315.5 billion, according to a ranking of global companies, up 52% on last year.
Apple comes second, valued at $309.5 billion, with Google in third place, at $309 billion, according to the BrandZ Top 100 Most Valuable Global Brand ranking 2019, compiled by WPP research agency.
Google and Apple had spent a combined 12 years at the top of the list, with Google taking the top spot in 2018.
Luxury brands are the list’s biggest movers, with the likes of Louis Vuitton and Chanel growing their brand value on the back of consumers’ increasing desire for experiential purchases.
The world’s most valuable brands 2019
- Amazon $315.5 billion
- Apple $309.5 billion
- Google $309 billion
- Microsoft $251.2 billion
- Visa $177.9 billion
- Facebook $159 billion
- Alibaba $131.2 billion
- Tencent $130.9 billion
- McDonald’s $130.4 billion
- AT&T $108.4 billion